Equine
Horse people can tell in one sentence whether a writer knows the difference between a broodmare and a yearling. I write for farms, breeders, real estate brokers and equine brands with the respect this industry demands, whether the audience is a first-time buyer or a bloodstock agent who’s seen it all.
#SharetheLEX - Horse Capital of the World
An editorial-style spread that takes visitors from barn to bourbon to dinner, all within the Horse Capital’s city limits.
#SharetheLEX - Horse Capital print
Bred here, born here, raised here, raced here: a print ad that turns Lexington’s horse pedigree into a travel pitch.
Stonestreet Farm - Beautiful Speed
Sales ads for Stonestreet yearlings at Fasig-Tipton and Keeneland, selling buyers on a bloodline built for winning.
Stonestreet Farm - Out Of
A campaign built on pedigree’s favorite phrase, turning “out of” into a statement about where greatness comes from.